Throughout the month of November I'll be running a 20% off sale on all my cotton/linen fabrics. I've never offered a discount on them before because the profit margins are so slim- it's also the reason I never wholesaled them.
This morning after chatting with my husband, some things suddenly became clear and I'm wasting no time on acting on my decision.
After months of contemplation about my Cicada Studio shop for the upcoming year, I've decided to deplete my immediate fabric inventory and then make the fabric a custom-order-only product only available through Supermarket. That means I'll stop offering smaller cuts like fat quarters and focus solely on 1 yard minimums. Anything left over from this sale, I hope to convert to handmade items, such as pillows, totes, and sachets.
Fabric listings are currently for fat quarters. I am only listing 1 at a time so I can track my inventory easier. I will have more fabric available on most patterns, though, so if you'd like a custom order, I can work it up for you. Yards of fabric, which were $68 are currently $54.40.
Right now I have no plans to make new designs. I had hoped to work with my Cloud9 partner, Gina, to see what we could do in the organic cotton efforts to work out a more "Cicada Studio" range. But with the growing success of Cloud9, I am not interested in creating more work down a different avenue before refining what we've already begun. Time will tell where the future lies for new Cicada Studio fabrics. I'm actually excited about this fresh start, and this feels very right. And a little liberating.
So, if you've been eyeballing Feeding the Birds, Wild Mushrooms, Grass Green or Queen Anne's Lace, now may be a very opportune time to purchase!
7 comments:
I think it's a wonderful direction to go in. Your lovely designs will still be available, but you can focus on what your most excited about right now... and we all get a sale! Happiness for everyone!
I think you are a super wise cookie and that this makes for a very smart, forward moving, business change, (especially after I have just recently become a wee bit more aware of just how slim the profit margins actually are. ee-gads.) I wish you enormous success and happiness by following this new direction!
Congratulations Michelle! I'm sure this tough decision will be a positive boost in all the right places! Way to go on getting down to it!
Love the way you work: slice straight to it - just knowing what's right and doing it. I hope this change will be the source of massive reserves of more focussed energy. Go, Michelle!
Happy for you Michelle.
hoorah! i love that you've found your direction! well done for taking the leap!
Yay! You can't fail with your beautiful fabrics.
Well done for being decisive and getting on with things!
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